Currently the division between the two categories is 21 UK employees, though in the event that a larger number of nominations are received in one category, we reserve the right to adjust this number in order to keep both categories balanced and give every nominee a fair chance on the night. This category is open to any booking agency with an active office in the UK.

Entry submissions must address the following criteria:

• Details of the music roster represented by the UK office, including number and range of artists, and number of live shows booked in 2025 between 1 January and 30 Sept. (max 200 words)
• Outline any specific tours or activity undertaken this year which demonstrate the agency’s ability in building artists’ careers and commercial success (max 500 words)
• Outline any specific changes, new initiatives outside of your core business, key hires or other activity that you believe would be of interest to the judges (max 200 words)
•  Any endorsements from clients or others in the business that you would like to share (not mandatory – max 300 words)